Kevin is 20 year experienced professional in the sport and recreation field including his roles as Director of Marketing and Business Development for the Ontario Hockey League (OHL) and Director of Marketing and Events for the Ontario Minor Hockey Association (OMHA). He is a graduate of York University (1996) and Humber College (1997).
He has been the leader in several grassroots activations over the years including Dodge Caravan Kids, McDonald’s STOP Program, 2011 MasterCard Memorial Cup FanFest. Maple Lodge Farms Hockey Festival, Pioneer Bonus Bucks OHL Loyalty Program, IBAO Goalie Assist Program, Tip Top Tailors Plays of the Week program and the Canadian Tire Events Team. In addition to program development, Kevin has an extensive background in print and digital media including Hometown Hockey magazine to working on several video projects.
In 2016, Kevin started his own sports marketing firm The Building Blocks Group. His clients include(d) U SPORTS, Guelph Gryphons, Laurier Golden Hawks, adidas, Grain Farmers of Ontario, Red Bull, Spalding, Maple Lodge Farms, Investors Group, McDonald's Restaurants of Guelph, Robson Technologies. The Building Blocks Group developed the first province-wide University sponsorship with the Train With Grains program.
Outside of work, Kevin is very active within the community and numerous charitable causes including Sick Kids Hospital, Trillium Gift of Life Network, The Organ Project, and the Alliston Ontario Early Years Centre. Giving back and helping others is very important to Kevin and his family. To learn more about his family's initiatives' please visit www.keananhelps.ca.
In 2017, Kevin became a part-time faculty member at Humber College in the Sport Management Program. He also earned his Teaching Effectiveness Certificate.
In addition, Kevin also works with students at Georgian College's Sport Sponsorship and Fundraising course.
Who will be the next sport management superstar?
Kevin provided solid leadership and was the liaison between the League's Marketing Company CCMC Marketing and the member teams of the Ontario Hockey League. Kevin ensured a smooth transition on several League programs like Team Rink Boards, In-Ice Logos, Event Nights and Web Advertising. Kevin was instrumental in assisting CCMC with Sponsorship client servicing while fostering and building relationships with regional advertising partners.
He carried out his duties in a professional manner and was successful in implementing various League-wide programs which resulted in increased revenues to the League. For example, Kevin was the leader in setting up an on-line merchandise store for the OHL which resulted in increased revenues to the teams as well. Kevin interacted well with clients and was reliable and showed good judgement when dealing with teams and clients.
Our campaign would not have been a success had it not been for the dedication and commitment that Kevin brought to the table. He took the time to listen and collaborate with us as we created meaningful communications/marketing outcomes for a variety of audiences.
I had the pleasure of working with Kevin on a number of projects and initiatives while he at the OHL. Kevin is very forward thinking with strong instincts. He was always responsive and very diligent. His attention to detail was great, and was someone I could count on to get things done.
I worked with Kevin while he was at OMHA. He was instrumental in the development and execution of our widely successful Caravan Kids national hockey program, which is now in its 10th year. He grew the program exponentially from year to year due to his pro-active nature, was always pleasant to work with and easily adapted to changes. Any team would benefit from Kevin - he is a pleasure to work with and always represents himself with professionalism.
I have been fortunate enough to work with Kevin on several occasions during my time at Sun Media and further to that as a minor hockey coach seeinging him in action. Kevin is a conscientious, committed and loyal person who you can trust and rely on at anytime of the day. No issue is too big and always finds time to do the little things above and beyond. He's a great person, good soul and fun to work with.
Kevin played an integral role in the planning of the 2011 MasterCard Memorial Cup in Mississauga in his role of Manager, Memorial Cup Fan Fest. A very important aspect of the overall event, Kevin planned a 10 day entertainment festival ranging from live musical acts, guest speakers, and interactive displays experienced by over 30,000 attendees. His event experience, attention to detail, and creativity was crucial to the overall success of the Memorial Cup.