Check out this great video overview about The Building Blocks Group, myself and the projects I have worked on throughout my career.
Kevin is a twenty-five (25) plus year experienced sport marketing professional, with roles that include Director of Marketing and Business Development for the Ontario Hockey League and Director of Marketing and Events for the Ontario Minor Hockey Association.
In 2016, Kevin started his own sports marketing firm, The Building Blocks Group. He has worked on sponsorship programs and events with several Canadian post-secondary sport institutions and amateur sport organizations.
He is also a Professor in the Sport Business and Management programs at Humber and Georgian College.
Outside of work, Kevin is very active within the community, volunteering on three sport organization Boards plus numerous charitable causes, including Sick Kids Hospital, Trillium Gift of Life Network and the Alliston Ontario Early ON Child and Family Centre.
To learn more, visit thebuildingblocksgroup.com or connect with Kevin on LinkedIn.
Outside of work, Kevin is very active within the community and numerous charitable causes including Sick Kids Hospital, Trillium Gift of Life Network, The Organ Project, and the Alliston Ontario Early Years Centre. Giving back and helping others is very important to Kevin and his family. To learn more about his family's initiatives' please visit www.keananhelps.ca.
Here is a list of some of the clients The Building Blocks Group has worked with and does not include the extensive list of clients throughout his career.
Client programs and events always provide opportunities to connect with grassroots sports.
Programs and ideas are unique, innovative and FUN! Each program is carefully designed in partnership with the client so everyone wins!
Kevin provided solid leadership and was the liaison between the League's Marketing Company CCMC Marketing and the member teams of the Ontario Hockey League. Kevin ensured a smooth transition on several League programs like Team Rink Boards, In-Ice Logos, Event Nights and Web Advertising. Kevin was instrumental in assisting CCMC with Sponsorship client servicing while fostering and building relationships with regional advertising partners.
He carried out his duties in a professional manner and was successful in implementing various League-wide programs which resulted in increased revenues to the League. For example, Kevin was the leader in setting up an on-line merchandise store for the OHL which resulted in increased revenues to the teams as well. Kevin interacted well with clients and was reliable and showed good judgement when dealing with teams and clients.
Our campaign would not have been a success had it not been for the dedication and commitment that Kevin brought to the table. He took the time to listen and collaborate with us as we created meaningful communications/marketing outcomes for a variety of audiences.
I had the pleasure of working with Kevin on a number of projects and initiatives while he at the OHL. Kevin is very forward thinking with strong instincts. He was always responsive and very diligent. His attention to detail was great, and was someone I could count on to get things done.
I worked with Kevin while he was at OMHA. He was instrumental in the development and execution of our widely successful Caravan Kids national hockey program, which is now in its 10th year. He grew the program exponentially from year to year due to his pro-active nature, was always pleasant to work with and easily adapted to changes. Any team would benefit from Kevin - he is a pleasure to work with and always represents himself with professionalism.
I have been fortunate enough to work with Kevin on several occasions during my time at Sun Media and further to that as a minor hockey coach seeinging him in action. Kevin is a conscientious, committed and loyal person who you can trust and rely on at anytime of the day. No issue is too big and always finds time to do the little things above and beyond. He's a great person, good soul and fun to work with.
Kevin played an integral role in the planning of the 2011 MasterCard Memorial Cup in Mississauga in his role of Manager, Memorial Cup Fan Fest. A very important aspect of the overall event, Kevin planned a 10 day entertainment festival ranging from live musical acts, guest speakers, and interactive displays experienced by over 30,000 attendees. His event experience, attention to detail, and creativity was crucial to the overall success of the Memorial Cup.
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