Portfolio

The U SPORTS University Athletics Tradeshow is held in conjunction with the U SPORTS Conference and Annual Meeting.  It is designed to help key decision-makers from Canadian University Athletic Departments find the latest products and services to help their programs and facilities to ultimately serve students and their communities.

The Vanier Cup, the championship game for Canadian university football, is one of the country’s most storied sporting events. 

In 2017, The Building Blocks Group managed the FANFEST pre-game event.

Client activation included Red Bull, Maple Lodge Farms, Grain Farmers of Ontario.

Sponsored by McDonald's Restaurants of Guelph, the aim of this program is to aid student-athletes’ development in becoming agents of positive social change.  We encourage the development of positive community values through this program. The Department of Athletics in collaboration with our student-athletes created this program to take advantage of our potential as one of the most visible parts of the Guelph Community. This program will interact with all areas of the Guelph community, with emphasis on the youth of Guelph.  

Client in-game activation at the 2017 Vanier Cup included Red Bull, Maple Lodge Farms and Grain Farmers of Ontario.

Sponsored by Grain Farmers of Ontario, adidas and in partnership with Ontario University Athletics (OUA), #Train With Grains was a Social Campaign engaging Ontario University students to how they fuel their bodies with healthy grain-based foods and perform an athletic ability.

 The Building Blocks Group worked in partnership with the Laurier Golden Hawks to offer the first Recruitment Fair aimed at Student Athletes.  This event SOLD OUT and featured a wide-arrange of companies looking to hire their next superstar! 

This unique program is a win-win-win model benefiting all parties involved including the University Athletic Department, BioSteel Sport Nutrition and most important, the student-athlete.

 A Program designed as a win-win...or Slam Dunk for sports organizations! 

Coordinated by McMaster University in conjuction with the 2017 Vanier Cup, Investors Group sponsored the All-Canadians Tour featuring top U SPORTS Football athletes.  Included school visits and appearances at the Vanier Cup.

Worked with the site developer and each OHL team to create the first League on-line store. 

Sponsored by Pioneer, OHL teams provided season ticket holders with loyalty cards.  Pioneer and OHL teams offered prizes and unique fan experiences to card holders.

A unique program sponsored by Grain Farmers of Ontario where each Ontario-based OHL team paired up with a local farmer and the team mascot to create a fun series of collectible hockey cards to promote the team and local farmers.

Worked in partnership with hockey organizations to license and promote the STOP (Safety Towards Other Players) Program that reach countries around the globe.

Sponsored by Insurance Brokers Association of Ontario, this program paired up local Brokers with minor hockey associations to provide sets of goalie equipment to encourage kids to try the position.

 The Dodge Caravan Kids program was a joint effort between participating minor hockey associations and Chrysler, Dodge, Jeep®, Ram and FIAT® retailers. It provided up to $500 in funding and access to exclusive hockey benefits to Novice-level hockey teams across Canada. 

Worked in partnership with the Hockey Hall of Fame  to license "Hometown Hockey" to promote grassroots hockey.

Established the first  OMHA Championship licensing program which included several partners such as ROOTS, CCM, Baron Championship Rings and The Original Flag Store.

Volunteered on the Host Committee to oversee and manage the 2011 MasterCard Memorial Cup Fanfest in Mississauga.